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British Gas picks AlertMe for trial of online heating control

Emma Ritch

A unit of UK conglomerate Centrica (LSE:CNA) said today it selected Cambridge, England-based startup AlertMe for a trial that would allow consumers to control heating using the Internet.

The deal with British Gas could help utility customers reduce the use of natural gas thanks to heating, which accounts for around 47 percent of total UK energy consumption.

It was the first publicly announced utility customer for AlertMe, which revealed in June that it raised £8 million ($13 million) in a Series B from Good Energies, Index Ventures, SET Venture Partners and VantagePoint Venture Partners (see AlertMe closes £8 million to expand in Europe). CEO Pilgrim Beart said AlertMe has other trials underway with European telcos, but he declined to name them.

The companies did not release financial terms of the agreement, nor specify how many customers are expected to take part. However, Beart told the Cleantech Group that AlertMe is getting paid for the trial, which is starting as a pilot and could lead to a full commercial rollout with British Gas.

Beart noted that the deal could help the company as it looks to expand in the United Kingdom, Europe and across the globe. British …

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