In energy storage, most start ups either focus on building a better battery (see A123 Systems or Boston Power), or innovating on the materials themselves (see Nanosys). Yet Newark, CA-based start up Qnovo is taking a different approach.
Instead of building batteries or creating new materials, Qnovo intends to help customers get the most out of batteries through electronics. Though the company is a bit hesitant to discuss the product and technology in great detail, co-founder and CEO Nadim Maluf described the product as focusing solely on electronics. It fits between the materials science approach to batteries (e.g., new/better materials) and the traditional electrical engineering approach, which focuses on the voltage source and power management. In short, though Qnovo claims to understand the chemistry of a battery cell very well, it targets the electrochemistry using only electronic controls. The result is battery operational improvements.
The market trends and needs Qnovo are addressing are almost as interesting as the company itself. Lithium-ion batteries are ubiquitous in the fast-growing mobile computing segment (think smart PDA, laptops, tablets). But as the market for batteries is growing, it’s also changing. Consumers increasingly demand longer battery life, but also want devices that are …






