Phoenix-based Global Water has launched a new smart water solution named Fathom: the solution represents one of the most thoughtful go-to-market strategies that I have come across to date.
Led by President and CEO, Trevor Hill, Global Water owns and operates regulated water and wastewater utilities in the south western states. Hill is a mechanical engineer by training and was on the leading edge of membrane adoption – specifically membrane bioreactor water recycling systems – in the nineties. He has since become a leader in the development of business models for water, and channels-to-market evangelist.
After years of new technology adoption to drive down the cost of operation of Global Water’s own water treatment systems and wastewater recycling and purple pipe distribution systems, it became clear to Hill that Global’s insight and experiences could be very useful to the multitudes of municipalities out there struggling with water scarcity issues. Indeed, in addition to availability issues, utilities operate in a world of increasing costs and revenue reductions.
These issues became particularly acute when the market turned in 2008. FathomTM was Hill’s solution to addressing municipal concerns head on: lack of capital, lack of IT infrastructure and risk aversion to new …




