The recent buzz is that cleantech is losing its “sex appeal” thanks to the huge valuations of tech companies like Facebook, Twitter, LivingSocial, and of course Groupon. We’ve refuted the false notion that cleantech companies are somehow fundamentally different than or inferior to web or IT companies. But don’t just take our word for it. One important characteristic shared by Groupon and our pitch of the week company CVT Corp is something that has real sex appeal in these current economic times: saving money.
The Problem
Oil, natural gas, and agricultural companies all require diesel generators to provide power in remote locations off the grid. Used heavily, each machine can burn up to 500,000 liters of fuel (costing roughly $400,000+ in total) in its average lifetime of 2.5 years. (Interesting side note for you finance/accounting folks out there: some companies who use generators 24/7 simply record them as an expense, and don’t include it in their balance sheets, since their useful life is so short). Roughly 90% of a diesel generator’s total cost of ownership is fuel, not the machine itself. Such high operating costs means that the addressable market for diesel generators is estimated at over $2B annually by CVT Corp.
High fuel consumption is caused, in part, by generators that run at maximum speed whenever the machine is turned …




