I sold my car when I moved to San Francisco. I have my Zipcar membership, and as a sustainability nut am quite content riding public transportation in the city. But I know that, eventually, my dream job as a soccer dad will require that I once again own my own wheels.
Though Ford was not among the American auto makers to receive a bailout from the federal government during the height of the financial crisis, the company did find itself saddled with some of the negative stigma assigned en masse to American auto companies who have for some time been seen as latecomers to the cleantech table. For many American drivers in my generation, ‘buying American’ has seemed more of a patriotic decision – not one based on quality. I assumed I’d end up buying a Prius. After attending the San Francisco stop of Ford’s ‘Power of Choice’ tour yesterday, however, the company may have found its way back onto my short list.
Hosted by Dan Kapp, Director of Powertrain Research & Advanced Engineering at Ford, the session was attended by Ford dealerships, representatives of the City of San Francisco, and interested members of the media.
Ford certainly seems to …





