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Cleantech Goes Social: Cleantech Group and Facebook challenge you to use social to accelerate cleantech

Sheeraz Haji

Cleantech products and services are inherently social. When my neighbors install solar panels on their roofs or buy an EV, they want to tell all their friends about it. Demonstrating how one is contributing to the broader public good by reducing their impact on the environment has become somewhat of a status symbol (at least in Berkeley!). However, the cleantech industry has not done a great job of using the web in creative ways to amplify the social aspects of cleantech products and services.

With that in mind, Cleantech Group and Facebook are excited to announce “Cleantech Goes Social,” a contest that aims to  harness the power of Facebook’s billion-person network to accelerate cleantech adoption and engage the public on sustainability issues. We are challenging cleantech companies and others to find new ways to use Facebook to accelerate cleantech, whether it’s through an app on the Facebook platform or a new method of integrating Facebook into products and services. We are asking contestants to tell us their story about how they will use Facebook to address energy and resources challenges, accelerate cleantech adoption, and engage the public in dialogue about sustainability issues.

The winner of the contest will receive $25,000 of prize money, as well as personalized guidance from my Cleantech Group colleagues and members of the Facebook team on how to deliver on their concept. Cleantech Group, Facebook, and members of the Global Cleanweb Initiative will judge the entries. The three finalists will be invited to Cleantech Forum San Francisco 2013 (March 18-20), where they will pitch their concepts to a panel of investors in front of an audience. To make this experience as interactive as possible, we will ask participants of Cleantech Forum San Francisco to vote on the three finalists.  The winner will then be announced from the main stage on March 20th.

In the spirit of social, this contest is very much open. We invite everyone, from around the world, to enter, including cleantech companies, enterprises, non-profits, developers, students and others with a passion for cleantech.

How are you taking cleantech social? Enter the contest now!

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