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Cleantech ROI: Follow the signal, not the noise

Josh Gould

I recently celebrated my birthday and, as is typical of such events, it initiated some self-reflection.  One area of reflection involved career choice.  I wondered: Are those of us dedicating valuable time and careers to cleantech making good decisions?  Putting aside the role that cleantech may play in avoiding a planetary/environmental disaster, what about a strictly practical or financial perspective?  Will cleantech provide us with good returns on our capital (or time)?

Those of us in the industry clearly have confirmation bias.  Quite simply, we’d all like to think we aren’t wasting our time (and money).  But what points might we make to outsiders evaluating the industry as an investment thesis?  Here’s a few:

  1. Follow the signal, not the noise: We at Cleantech Group have monitored the ups and downs of the industry since we helped define it as an investment category a decade ago (see here).  We’ve seen results change significantly from quarter to quarter.  While these findings are valuable in helping investors refine tactics, it’s important to recognize that cleantech markets are being driven by macro trends that will play out over the next few decades.  These include issues like urbanization, geopolitical instability, international competition, global resource scarcity, and the need for greater productivity and efficiency.  These trends will ebb and flow over time, but will not go away anytime soon.  This is why we believe the cleantech opportunity will

Data & Cleantech: Fewer Adjectives, More Verbs

Josh Gould

As the many attendees of our recent Cleantech Forum know, the buzz around cleantech for quite some time has been about the convergence of cleantech and data.  All kinds of people – myself included – have described (using adjectives) all the ways in which this will be the next major cleantech wave.  But I wanted to use this post to drop some of the adjectives, and focus on the verbs (the doing).

At our forum, I hosted three panel discussions – each of which touched on specific actions in integrating data into cleantech:

1. Intelligent Buildings

“Version 1.0″ of the intelligent building was about swapping out old, inefficient light fixtures and HVAC systems for newer, more efficient ones.  Certainly 1.0 still has a long ways to go but lighting controls and software companies like Lumenergi, efficiency consulting and implementation firms like Ecos, and traditional HVAC companies like Trane are all increasingly shifting their focus to managing and optimizing data around energy building use, rather than just providing more efficient devices.  

2. Financing Energy Efficiency

Traditional energy efficiency financing is based on the ESCO model.  While certainly a profitable business for companies like Johnson Controls, this model has …